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Differentiate or Die!

The times they are a-changing… but no matter how many things change, business all too often stays the same. Our branding, our packaging, our product lines, our service delivery… same, same, same. All this sameness makes us boring. Change one thing and immediately you attract interest. Your old customers take notice, new clients take a look. The change may be welcome or sneered — but its change!! And change is good when it comes to marketing!

On my radio series Prescriptions for Success and in this blog I’ll be talking about how to differentiate yourself, your products & services in a dramatically, theatrically new and different way. Consider your business a stage and your target market your audience — how are you going to get them to come, stay and enjoy the show??

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