I thoroughly believe in strategic planning – whether it’s for your life or your business or both! Here’s why:
1 – Strategic planning helps you look back, look inside, and look forward. Taking a look at your accomplishments and failures, your assets and debits, your dreams and realities is healthy and necessary for growth.
2 – Strategic planning forces you to define who you are and what you do in concise terms. This is essential for marketing and networking. More importantly, it helps you determine if you are really who you want to be.
3 – Strategic planning asks you to answer the big “WHY?” Defining your purpose and passionately pursuing it will carry you through tough times. Knowing “why” you do what you do forces your gaze outward to how you give back and who you serve.
4 – Strategic planning helps you set specific, measurable, achievable, relevant, time-specific goals. A dynamic strategic plan is always in front of you urging you on toward those goals.
5 – Strategic planning allows you to narrow your focus on the action items that will make you successful. Keeping your eyes on the goal and the specific action steps needed to accomplish those goals will keep you from wasting time, money or other precious resources.
6 – Strategic planning will outline the ways you plan to measure your progress. Nothing encourages more than steady, measurable progress.
7 – Strategic planning can be personalized so that it is YOUR plan, highlighting YOUR strengths, embracing YOUR passion and purpose.
Get your copy of my GPS for Life & Business Workbook at